Three numbers that tell you where Asia’s mobile Internet is going
Is Asia developing towards mobile, or away from it? Three numbers from the Google-TNS Asia Pacific Mobile App Usage Study suggest an answer: as it expands, it will move towards mobile, not away from it.
The study asked people from across Asia about how they used their apps, revealing how central mobile has become to Asia’s daily life. And in markets where smartphones are only just becoming mainstream, we can expect that trend to strengthen.
We can sum this up in three numbers and two colors in the above chart.
As is common in these kinds of surveys, Korea emerges as the smartphone paradise: they have the second highest smartphone penetration in Asia, the third-highest proportion of people who consider the smartphone their main device, and they install the most apps on their phone....