Alibaba Makes Fourth Investment of $1.3 Billion To Boost Offline Retail Strategy
Alibaba Group on Sunday revealed that it will be working towards expansion of its retail footprint and has announced that it invested RMB 5.45 billion (around $867 million) for 15% stake in Beijing Easyhome Furnishing, China’s second-largest home-improvement supplies and furniture chain and invested $486 million in Shiji Retail Information Technology, for 38% stakes.
“The investment will combine the strengths of the world’s largest e-commerce platform and rich offline sources of Easyhome,” Alibaba said in a statement.
Alibaba has been working on its strategy- "new retail" which is aimed at combining online and offline. As a part of this strategy, the Beijing Easyhome deal is Alibaba's fourth major investment in a brick and mortar chain after it bought majority of stakes in hypermark...