Love watching Hollywood movies? Must have seen Times Square too, yeah, that major commercial intersection, which consists of tall buildings having giant displays. Brightly adorned with billboards and advertisements, Times Square is sometimes referred to as “The Crossroads of the World”. In today’s write-up, we are introducing to you Xtreme Media, a company building the same in India.
Well before introducing Xtreme Media, Let’s know, How it all started:
Sanket Rambhia, a Software developer by profession, was working in New York & everyday he had seen what impact Times Square or digital signage had brought in global advertising & communications. That’s how the idea of a company providing digital display solution for Indian market blinked. Next thing Sanket did was, packing his bags, quitting his job and catching a 16 hour flight back to India to work on Xtreme Media as a weekend project.
Now the introduction:
Xtreme Media provides highly customizable Digital Signage & LED display solutions which allows you to manage 1000’s of screens from one location. It is a one-time investment, provides high ROI & has a minimum maintenance cost. This medium boosts rich & attractive content via different content formats such as content in motion.
Xtreme Media Pvt. Ltd. Was started in the 2009 with a vision of becoming technology leaders for Digital Signage & LED solutions industry worldwide. In mere 5 years’ time Xtreme Media has become a trusted digital signage & LED Videowall solutions brand.
Xtreme Media has won 1st runner up title for CNBC Awaaz Masterpreneur 2014 against of 1852 startups who competed for the title from all over India.
Started with a single color displays, Xtreme Media has expanded its product range to LED video walls, Indoor architectural displays, stadium displays & LED media facade. Xtreme Media has served some top shots like National Stock Exchange of India, Bombay Stock Exchange, Mumbai International Airport, State Bank of India, Adidas, Syntel, Star Sports etc.
Xtreme Media provides end to end solution, i.e. software, hardware, content, installation& support and integration. Generally clients have to deal with multiple vendors who often are not in sync and miss deadlines resulting in poor performance on client front. Xtreme Media is the only company which provides all services under one roof.
Execution throughout journey:
The key in executing big projects for Xtreme Media has been its local presence, flexibility to provide tailor made solution & skilled manpower. These projects include India’s largest digital signage rollout for SBI, 1st 3mm seamless cylindrical LED display at NSE, curved LED displays at T2.
Founding members: Mr. Sanket Rambhia (M.S in Computer Science from Drexel University) and Ms. Kinjal Shah (MBA from Mumbai University and an ex-investment banker)
Others: Ganesh Waghmode (AVP), Mr. Yogesh Parabh (Media’s content & support team), Dhiraj Rambhia (Finance & Legal Matter) and others.
Mentor: Mr. Ramnik Satra
IT company focusing on display solutions.
Digital Signage & LED display solutions are 2 major product lines:
Digital signage necessarily takes care of communication needs, it is a software that allows you to centrally control and manage digital content such as videos, images, text, RSS feeds, web pages, live streaming etc. on multiple screen located at remote locations.
LED display mainly takes care of digital outdoor advertising & branding solutions.
Focusing on healthcare, hospitality, Banking & Finance & entertainment for Digital signage & For LED display solutions Retail, transport & advertising.
As digital signage & LED display solutions were in the nascent stage, the challenge was not only to sell the solution but also to create awareness about it.
Visualization and plans for next few years:
We recently launched 2 main products in the DS section are Queue management system & meeting room manager. LED media façade in LED display is a new addition, we plan to market these new products. Similarly, there are many other products in development which will overall expand the application base for DS & LED for which we will be investing heavily in R&D.