Having an event coming up in a few days down the line? Must be aiming to sell high time, but how? Traditional ways may be not enough for a platinum sale, rather may burn a hole in the pocket too. With the accelerating pace of Internet reach among the common man, there must be some source that can be handy as per the need.
As where there is a problem, there is a solution too, So here we are presenting a closest approach for all the concerns stated above, here is Townscript.
Glimpse of the Idea :
Townscript is a simple and powerful way to create your event registration/ticketing page and mobile event app within a minute. It is one of the fastest growing Do-It-Yourself event registration platforms in India, now spread across major cities in India. From free events to big conferences, Townscript registration and event app platform empowers all types of events.
Domain analyses (Domestic + international):
Talking about the US market, we may find two players catering to two different segments of the market. The Big Ticketed Events market has been catered by TicketMaster and small & medium scale event market (which prefers a do-it-yourself registration management tool) has been catered by EventBrite.
While in India, BookMyShow, a ticketing platform for Movies, High End Entertainment and Sports Events has been a leader in its segment, but there hasn’t been any clear cut leader in the Do-It-Yourself Market for small and medium scale events.
Small and medium size events organizers need a registration management tool which can help them in collecting payments online easily without any hassles. That’s where Townscript creates a niche market.
In terms of stats, India has seen a lot of growth opportunities in the sector recently and the market stands at:
Market size: app. 5000 crores & Growth rate: app. 15% every year
How it works:
“We were initially building a networking mobile app for events in India. But during interactions with event organizers, we soon realized that online ticketing is a bigger pain point and there is a lack of good do-it-yourself event ticketing platforms. So we started building that platform and launched Townscript in its current form.” narrates Sanchit Malik, co-founder, Townscript.
Launched on: January 2014
Purpose: To provide a Do-It-Yourself enabled event management tool.
Current growth: Approx. 30% increase month by month.
Customer variance: 80% customers via Inbound and 20% via direct sales and business partnerships
Events counter: 1000+
Some event organizers: HandaKaFunda, ESummit IIT-Bombay, Rubyconf India, Mood Indigo, Startup Leadership Program, Pune International Marathon and many more.
Funding and future road-map:
This Pune based startup has raised an undisclosed amount in the angel round from multiple investors like,
Mohit Garg (Co-Founder, MindTickle),
Mahesh Parasuraman (Managing Director- Carlyle Group),
Nipam Shah (Founder, NRS Advisors),
Dheeraj Vasisht (Director – Ameretat Technologies),
Sandeep Bhandarkar (CEO – Ameretat Technologies),
Hemal Patel ( CEO – Cyberoam Technologies),
Lalit Singh (Executive Director – Enterprise Services HP),
Kalyan G (AVP Technology Business, Mahindra Tech) and few others.
Enlightening us on future plans, Sanchit tells “In terms of business development this our main aim is to achieve a growth of 400% this year in the number of ticket sales. And also, to serve more than 5,000 small and medium size event organizers. This will require us to penetrate in all the major cities of the country.”
Continuing he adds, “In product, we will continue to focus on building a clean & intuitive interface that fulfills all major needs of event organizers. And to also allow them to control all aspects of their registration requirements in a Do-it-yourself way.
Amazing mind behind the scenes:
Sachin Sharma, an IIT-Kanpur techie with over 8 years of experience in product development along with Sanchit Malik, who is an MIT-Pune graduate, are the proud founders of Townscript.
Both the founders have debuted with founding other startups at a very young age and now enjoying the experienced part at Townscript.