Fashion and style, complementary to each other, both of these can change the way a person looks. A really interesting quote says “Fashion is what you buy and Style is what you do with it”. But most of all its personal satisfaction and confidence that someone feels from inside. And if you fill all of this with the flovour of art, an experience comes into existence.
The theme of today’s startup story, as you might have guessed, is about “customization of fashion”. Before going forward, just a simple question out of curiosity, how much importance does shoes have in our lifestyle? Well, for most of us- “A lot”. And what if you are provided with a furthermore level of customizing your shoe design of yourself? Cool, right? Raising curtains on the topic, we present to you F-Gali.
‘F-Gali’, what’s this?
“They say, you can never truly know someone until you walk a mile in their shoes, as it is, you will never really know us until you’ve experienced our paintings of shoes.” says the proud co-founder Sujeet Madhogaria.
“F-Gali lets ART take over your WALK with our experienced team of artists dedicated to design just the perfect ART for you. If the Shoe Fits, Paint it with what defines you” he adds.
Basically, F-Gali is an online brand for customized hand painted shoes for all occasions. You can choose one of the designs from F-Gali collection or opt for your own customized design. F-Gali can also be reached out for hand painting on other products as well.
Now, when the world is moving into customization and people love to wear things in their own style, F-Gali customizes the shoes with their art that one would love to wear, whether it is favourite football club or favourite super heroes, or anything. Fresh designs and a team of experts in art patterns provides a niche to the venture.
What’s with the name?
While thinking of what to name their company, Sujeet and Jay(other co-founder) wanted it to be the desi version of fashion street and zeroed in on ‘F-Gali’ as the name. The ‘f’ in the name stands for a lot of things including fashion, funky, freaky, family, friends and oh f@*#”!!
What’s in the box?
There are various variety of categories, let’s highlight one by one:
- In the broad variety, Hand Painted shoes, there are two types of shoes:
- Canvas Low Top
- One can simply choose designs by electing gender oriented options in following design categories:
- Dance & Music
- And others
- You always have the option of customization of your own choice, for which, options are available separately and in customized gallery too.
- Other filters like by size and cost are also incorporated as general, for ease of search and smooth customer experience.
How do you even come up with the idea?
“We were sitting in our office with our colleagues when another one barged in gleaming with joy, and was over the moon for having his shoes custom painted for Rs.3,500/-“. Initially we did not share our sentiment since we believed custom paint jobs should not be so expensive. That was the turning point in our life, when we decided to quit our day job and give people designs on their shoes at reasonable prices.”
Except from two co-founders, there are 10 other members comprising creative, sales, marketing and operation head, along with Team of artists (full time /part time and interns).
Current status of execution :
F-Gali is now in all major events related to art all over India. Also the team is Working with lots of fashion stylists and choreographers in Bollywood currently.
Payments and Return policy :
F-Gali has a 256 bit secured gateway for payments through all major debit/credit cards and online banking. According to return policy, customer should contact within 2 days after the delivery for returns.
Revenue and Financial model:
Targeted customers :
Customers representing all age groups, gender and religion across India , more focused on youth.
Funding status and goals :
Till date bootstrapped, but looking for funding options like crowdfunding or angel funding.
Future road map :
Reach each and every part of the country and abroad further. Also, after achieving the top spot in customized footwear domain, this startup wants to start with franchises all over metropolitan cities.
Who doesn’t love being stylish? And when it is customized, it seals the deal there and then!!