“Don’t dream your life, live your dreams”
Seems quite a quoted text, isn’t it? But we promise you, as you will go through this article, you will feel like inching closer to some world-class experiences you have ever imagined.
First, let me ask you something, Have you ever dreamed of flying in the sky? Or a perfect planned romantic evening under the blues? Or any exotic experience out of dreamed fantasy? If you have, we have a really amazing startup story for you all, which is already in the process of touching the lives of people with its services.
Giftxoxo, it’s not what you think (gifting xoxo), but much, much more deeper yet simpler than that, Giftxoxo is all about creating memories and moments of a lifetime that you will cherish forever.
“Giftxoxo is a curated marketplace of unique experiences in India. We have more than 2000 amazing experiences under 6 broad categories. Giftxoxo has delighted over 400 corporate clients and more than 22000 direct customers across India, making their special days more special since we started in April 2012″ tells Kushal Agarwal, co-founder at Giftxoxo.
The main concept:
Everybody in this world has a desire of executing a perfectly planned moment, it can be any special occasion like anniversary, birthday, first date etc., Giftxoxo is the perfect source for them to have an unforgettable affair and pine for an exclusive treatment.
People out there want to try different things like Flying a plane, Becoming a DJ, Learning cocktail mixing, Golfing, Horse riding, etc. but to do these things they have to invest a lot of time and energy to arrange every bit of it and most of them still get an unsatisfactory show.
Giftxoxo, 3 years back, spotted this need gap in the market and introduced an innovative concept of experiences in India. Giftxoxo now has the largest collection of such extraordinary experiences which one would cherish and enjoy doing.
Each Experience is hand-picked from the best and most trusted brands. Curation of experiences is done very meticulously with lot of background research and analysis. Various factors like place prominence, people perception, safety, uniqueness, exclusivity, value for money, etc. are taken into consideration while creating Experiences.
Team Giftxoxo keeps on hunting for interesting places in your city, from restaurants to flight simulators, from eccentric to opulent, and work with them to create experiences that are too incredible to forget.
Quite a unique idea, how it originated?
Giftxoxo started when Manoj and Sumit discussed some ideas which were shaping well in early 2012. Manoj was handling gifting category as part of his marketing role at Flipkart. Sumit found some good ideas working well in gifting internationally. We mulled over doing something unique and then launched this unique concept of having a one stop shop for Curated Experiences. We pivoted and iterated as per market needs. Later in 3-4 months, Abhishek and I joined the bandwagon. Today the team stands close to 50 people across three locations pan India.
Life in a startup is pretty much challenging, how it has been for you people?
“It has been a topsy-turvy ride since the beginning. Start-up word is full of uncertainties and challenges when it comes to execution. I am sure most of the startups go through a similar set of challenges. Some of the core challenges for us were finding the right people and generating awareness around unique concept of offering ‘Experiences’.” recalls Kushal.
Founding team :
Manoj Agarwal (IIM Kozhikode), Sumit Khandelwal (MBA-TAPMI), Abhishek Kumar (IIT Bombay) and Kushal Agarwal (VIT Pune)
Targeted customer :
Metro working professionals, especially 20-45 age bracket, busy in their life. On the B2B front, MNCs who use our experiences to delight their stakeholders, ranging from client to employees.
Funding status :
Seed funded by Kshatriya Ventures, gearing up for series A funding soon.
Future plan :
We have been growing at a decent pace. We are scaling our experience business vertical across multiple locations in India. We would also bring some disruptive and innovative tech solutions to make the consumer experience really seamless.