Company: Bidsopt
About: Bidsopt is a Mobile Demand Side Platform (DSP) connecting mobile advertisers and users in real time.
Started: October, 2014
Co-founders: Jomith George, Kevin Eugene, Manimaran Babu, Venkatesh Rajagopal
Article is For: Company, Startups and Mobile advertisers
Recently, we came across a news about two Indian brothers sold their ad tech business in $900 million. So like these two brothers we met 4 co-founders operating next big thing in ad-tech business.
We are a global ad tech company with most of our clients from different parts of the world. Currently we run campaigns from more than 100+ Advertisers and constantly innovating our platform to meet advertiser demand , said Jomith George one of the co- founders of Bidsopt.
Headquartered in Singapore, Bidsopt is a leading mobile-advertising platform, governing its Tech & Operation from Chennai and Sales from Bangalore. It has more than 100 advertisers, 35 exchangers and around 20 billion ad impressions. Bidsopt exclusively offers two options to advertisers for the promotion of their product – Affiliate Program and Demand Side Platform.
Backing Bidsopt is a team of four co-founders who have excelled in their respective fields of Mobile advertisement companies.
Bidsopt mainly offers DSP (Demand-Side platform) services to its clients.
What is DSP?
A Demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.
As per the demand, Bidsopt connects its customers with potential Exchangers and Supply Partners to provide an extravaganza of users/outreach all across the globe.
Using more than 35 Exchangers and Direct Publishers, Bidsopt can provide a wide reach and better user engagement.
The Perks of Bidsopt
Bidsopt has a tremendous network base of its own that includes advertisement giants like Facebook, Google and InMobi.
Looking at a deeper perspective, InMobi is an Indian platform, a name very popular outside India, that deals with mobile ad network with its own set of Publisher/Advertisers. Similarly Facebook too offers ad for as low amount as $5, but for an outreach on the scale of hundreds.
On the other hand, Bidsopt is the platform, converging the qualities of all of above.
“Bidsopt cater to any groups of clients with marketing budget of 1000$ to 100000$. It has solutions suited to any kind of clients whether its direct advertisers , brands, agencies or app developers”.
Compairing it with the incredibly low amount that other platform charges, Bidsopt claims to offer around 20 billion ad impressions!
How to Apply?
To place an ad bid, the aspirant needs to contact Bidsopt team at [email protected] or [email protected].
This will initiate the process and now the advertising firm will set up a call to understand promotion requirements and will suggest for further steps.
After confirmation, you will get a personal account of DSP. Using login credentials one can place their ads’ order.
Now users can effortlessly place a bid on several advertisement spaces, that too happening on a real-time scale.
Ad Formats
Bidsopt offers Banners, Native and Video Ads Placement via Exchangers. It also claims how Native advertisement is booming in the market and states that consumers looked at native ads 52% more frequently than banner ads. Native ads also registered 9% higher lift for brand affinity and 18% higher lift for purchase intent responses than traditional banner ads.
Mostly Gaming companies, E-commerce and app based platforms are its clients.
Currently of all of their customer base, 90% of its clients are from outside of India. The founders have firm belief that the Indian companies and Startups will soon realize its potential and will start approaching these platforms besides Facebook and Instagram.
Bidsopt is currently bootstrapped and is looking for funding. The company has ongoing traction’s and is profitable.