Email marketing allows you to reach a highly targeted audience at a low cost. In fact, experts at Campaign Monitor, an email marketing company, estimate that an effective email marketing message has the potential to result in $38 in revenue, for just $1 of marketing investment. Here are some email marketing conversion tips all small […]
Indian social media startup Sagoon plans to raise USD 1.8 million by diluting about 10 per cent stake in the company. “We are raising maximum of USD 1.8 million at a valuation of USD 15 million. Per share selling price is USD 3.75,” Sagoon founder Govinda Giri said. Started in 2014, Sagoon offers a social […]
Venture capital firm SAIF Partners today announced that it has invested USD 1 million (around Rs 6.8 crore) in a pre-series A funding deal in online counselling platform YourDOST. “SAIF Partners has invested USD 1 million into the Bengaluru-based venture which offers online counselling and emotional wellness support to users to bolster their mental health,” […]
India’s largest mobile payment and commerce platform Paytm announced its strategic partnership with Suzuki Motorcycle India Pvt. Ltd. to offer its customers the largest assortment of bike and scooter models across all transactional platforms in India. With over 400+ Suzuki dealers on-board, the Paytm marketplace will now enable booking of all Suzuki two-wheeler models on […]
Taxi hailing app Ola has signed an agreement with Haryana government to create over 10,000 entrepreneurs in the state with an investment of Rs 350 crore over the period of five years, the company said today. “We are proud to partner with the Haryana government to create more than 10,000 entrepreneurship opportunities across the state. […]
Online loan platform Lendingkart Group today said it has raised Rs 205 crore (USD 32 million) in second round of funding led by Bertelsmann India Investments. The fresh round of funding also saw participation from Darrin Capital Management and existing investors – Mayfield India, Saama Capital and India Quotient, it added. With this, the company has raised […]
CarDekho.com, India’s largest auto portal announced launch of automobile battery research and discovery portal, BatteryDekho.com to build a comprehensive ecosystem for vehicle ownership and making the battery discovery, research and selection process much more convenient for the Indian consumer. The development will allow CarDekho.com users to search and compare specification and pricing of batteries. The […]
India’s leading rewarded video advertising platform POKKT announced that their Android app, Pocket Money, has been acquired by listed mobile marketing adtech company Adways Inc. Adways is Japan’s and South East Asia’s leading mobile marketing company. Currently installed by over 6 million users in India, Pocket Money is a reward-based ad platform, which helps app […]
Wirecard AG is negotiating with representatives of Alipay, a unit of Chinese e-commerce giant Alibaba, about it taking a stake of up to 25 percent in the German banking software company, a newspaper reported on Sunday. Without citing its sources, the Bild am Sonntag weekly said Wirecard was in confidential talks with Alipay about it taking […]
Microsoft Accelerator in India and TCS Co-Innovation Network have announced a joint initiative to create a platform that provides a boost to the Indian startup ecosystem. Under the collaboration, an open innovation framework will be created to mentor and engage with startups to bring their innovative solutions to market. The announcement was made at Think […]
Domino’s Pizza in India is dominating the market. With a 70% share of the pizza market and 16% share of the total QSR (Quick Serve Restaurants) market they are clearly in first place. India’s QSR market may reach Rs 25k in the next 5 years. Studying how Domino’s has internationalized for the India is an MBA case study […]
On my way to work in Bangalore last week (I’m an intern at a chatbot company), I was listening to Radio One, an Indian radio station, when I heard an ad for a competition. At first, I didn’t think much of it. Phone-in radio shows are nothing new in India. But then the radio show […]