Ecommerce platform Paytm Mall has once again made amendments in its quality control and to get things in order by delisting 6 out of its 14 logistics partners and 30 courier aggregation centres, and restricted delivery to 17,000 pin codes instead of 26,000 pin codes.
Paytm cited customer experience and inability to meet service level agreements by the delisted logistics partners as reasons for the decision taken in response to an audit conducted by the marketplace. “None of the logistics partners which have been delisted are venture capital-backed,” Sinha said.
“We believe, working with fewer retailers and pin codes that leads to a superior customer experience is more important than rapid expansion,” said Amit Sinha, chief operating officer of Paytm Mall.
Paytm had revamped its platform by recently delisting 85,000 sellers that did not meet its quality standard. Paytm now plans to expand by offering a trusted logistics network to its partner shopkeepers and brand stores across the country.
The company does not have its own logistics units like Flipkart’s Ekart and Amazon India’s Amazon Transport Services to control customer experience.
“Paytm Mall is not building its own network of fulfilment centres. However, we are investing in our partners to help them setup the desired capacities for us,” Sinha said.