The social media giant Facebook is up for finalizing its new head for the operations in India, and it is basically looking for Top media and FMCG executives. The interviews regarding the same are being taken up by the company’s vice-president for global marketing solutions David Fischer who is in the country for this purpose. A […]
The Indian Premier League (IPL) 2018, currently aired on Star India network, is unable to attract the viewership it recorded for the 2017 season when aired on Sony Pictures Networks India (SPN) channels. Star India network acquired the broadcasting rights of the competition this year after acquiring global media rights for a colossal Rs 16,347.5 […]
The Indian Premier League (IPL) and its franchisees can emulate other global sporting events to exploit the brand value for increasing their revenue collections through merchandising, according to global valuation and corporate finance advisor Duff & Phelps. Unlike the global sports events, the premier T20 cricket hasn’t been able to monetise at a large scale […]
Given the growing human dependence on internet and smartphones, the application market has been constantly booming.Indians are using smartphones and the internet in diverse aspects of their lives and owning a smartphone is really seen as an asset to facilitate one’s life. Smartphones and their apps are extensively being used for communication among peers, […]
Bharti Airtel has been asked to change its Indian Premier League advertising campaign by Delhi High Court after allegation from Reliance Jio Infocomm declaring the ad campaign to be ‘misleading’, ‘deceptive’ and ‘misrepresentative’.The company has argued that the content will incur data charges for the plan, hence it’s not free unlike it is being stated […]
India is now a clear contender to become the capital of startups. Foreign investment and governmental initiatives such as start up India are all driving forces encouraging and promoting the start up culture in India. In this article we are going to take a look at the ‘Top 5 most promising startups in India 2018’. […]
PictureTime, a mobile digital movie theater startup received a Rs 25 Crore investment at an unrevealed valuation in a Pre Series A funding round. The funds will serve to provide up to 100 operational additional digiplex cinema theaters by March 2019. PictureTime offers cinema service in rural and semi-urban areas by converting a truck into […]
While the best minds of this generation are thinking about how to make people click on ads, GingerCup is brewing ideas on a paper cup. The way people consume media has changed. Paper Cup Advertising is slowly but swiftly gaining momentum on the offline marketing forefront. Coffee cup advertising or paper cup advertising is a […]
The digital content industry is confident of finding its place in the market soon, with the advertisers rising interest in it and the Broadcast Audience Research Council planning a measuring tool for the segment. The largely advertising driven and free subscription based over-the-top (OTT) platform is in a nascent stage in the domestic market with […]
Videos streaming platform Dekkho has raised USD 1.2 million in a seed funding round from seven marquee angel investors. However, the company hasn’t disclosed the names of the investors. “We are looking to revolutionise the way entertainment is consumed and delivered in India and create India’s first social video network, where users are closely connected […]
Media and entertainment major Viacom18 Tuesday launched its advertising-led video-on-demand platform Voot. Voot, a 50:50 joint venture between Viacom Group and the Mukesh Ambani-led Reliance Industries, will have a large repository of original content and roll out shows in both long and short formats across genres like comedy and drama. The platform will have kids […]