Deepinder Goyal, Founder of Zomato apologised on Zomato Blog because of some folks got offended by the recent porn campaign. Zomato had tried an advertising campagin that involved using websites similar in nature to porn7 to, however, this tactic seemed to backfire with Zomato’s audience, causing the founder to offer an apology. In Blog, he posted about how this less expensive marketing tactic works but at the same time felt sorry for “such cheap marketing was not expected from a brand of our standard and also supporting abuse.”
Deepinder Also wrote –
For a start, we’re killing the porn site campaign, because we sense we crossed the fine line between marketing irreverence and cultural insensitivity. If we did, and ended up offending or disrespecting anyone in any way at all, we are sorry. That obviously wasn’t the intention, and we’ll work on doing things better in the future.
Over the past almost eight years now, we’ve worked really hard to build what we’ve built. And while we’ll be the first ones to admit that we aren’t even close to perfect, we can confidently say we’ve always stood for doing what’s good and what’s right. We’ve focused on instilling the right values in our people – values we live by every day – and built our own unique culture along the way. We feel honoured when we’re told that we’ve set an example for young companies in India to go take over the world, by doing what we do and proving the naysayers wrong. In short, we have a lot to live up to.