Online restaurantdiscovery and food ordering platform Zomato has now entered the growing events space and has launched ZomatoEvents.
Amongst the other major Indian consumer internet startups that have entered the events space recently,are hospitality chains like OYO and Treebo.
“At Zomato, given ourfocus on food, we tend to think of ourselves as a food company, and not just afood-tech company. We fundamentally believe that that the restaurant channel,or the out-of-home food cooking theme will be dominant as well, and we are tryingto grow that as much as we can,” Gaurav Gupta, chief operating officer at Zomato said.
As a part of this development, the company a multi-city food carnival called Zomaland that will have street performances, pop-up restaurants and food exhibitions, among others.
Zomaland will be rolled out next year and will initially be held across four cities, and the company is partnering with over 400 restaurants for the ambitious event. According to Gupta, the company expects over 200,000 footfalls during the course of the extravaganza. Zomato ended FY18 with a 40% growth in revenues at Rs 466 crore.