New York, 11th Nov. 2020: Leading messenger platform WhatsApp has added a new shopping button on its app to make it easier for people to discover a business catalog to get information about the goods and services offered by the firm.
More than 175 million people message a WhatsApp Business account every day and more than 40 million people view a business catalog each month.
“And, we want to make the shopping experience even better especially as we get ready for a holiday shopping season unlike any other when people will need helpful ways to make purchases remotely and businesses want digital tools to close sales,” WhatsApp said in a statement.
The new shopping button is available now across the world and will replace the voice call button, it added.
To find the voice call button, users can tap on the call button to select either a voice or video call.