As per the report, Snapdeal one of India’s biggest e-commerce company has decided not to renew Bollywood star Aamir Khan’s contract as brand ambassador of the ecommerce company. The one-year endorsement deal ends later this month.
Snapdeal may not replace Khan with another celebrity as it looks to rationalise ad expenditure and focus instead on repeat customers, enhancing categories and trying to encourage buyers to shop through its FreeCharge wallet.
Last month the tourism ministry dropped Khan as brand ambassador of the Incredible India campaign that the actor was associated with since 2009. He was replaced by Amitabh Bachchan and Priyanka Chopra. (Source)