Do you know Why Snapchat CEO Evan Spiegel rejected facebook $3 billion dollar’s offer? Because He knows that Snapchat had an edge over facebook in video content.
Evan was not wrong and due to Snapchat’s aggressive push into curated video. They crossed 4billion mark in a single day.
The most interesting fact about Snapchat data is that they reached 2 billion video views per day in May this year and 3 billion just five weeks ago. The numbers clearly indicate the rapid growth of the company and it’s potential to help businesses reach more customers.
The metric for the views of these videos, which are 10 seconds long at maximum, is measured based on someone watching a minimum of three seconds. While social networks like YouTube have stopped measuring that metric, a three-second video on Snapchat could be 30 percent of the content. Moreover, Snapchat was created for the purpose of rapid viewing.
Snapchat also could be useful for businesses, as the platform encourages creativity from advertisers and Snapchat ensures marketers are more likely to pay for real views from customers who are interested in their content.
The Real Challenge
According to a recent survey, only 17 percent of smartphone users say they use temporary social messaging apps like Snapchat and Wickr. These temporary social messaging apps let users take pictures or short videos and decide how long they will remain visible to the recipient.
The limited time frame presents a challenge because it’s often difficult to retain the attention of today’s audience.
Snapchat’s growing popularity, however, is not going unnoticed. Tech-savvy businesses are trying to figure out ways in which this platform can be used to reach audience in an effective manner.