The parent company of the photo messaging app Snapchat called Snap Inc has announced the appointment of Amazon’s head of advertising Jeremi Gorman as its chief business officer. Along with him, HuffPost media company Chief Executive Jared Grusd will also join as the chief strategy officer.
The moves were disclosed in an internal memo shared by Snap. It was last month that Snap said its Chief Strategy Officer Imran Khan would step down, with his last day still undetermined.
Khan was the latest top-level resignation from the company surrounded by pressure to stem a drop in users following a controversial redesign of the Snapchat app. Snap has set an aim of becoming profitable next year by growing users and ad sales.
Snap did not previously have a chief business officer overseeing its ad sales organization and now Grusd will be responsible to lead Snap’s partnership and acquisition efforts.
Snap stated that Jean Gonie, Snap’s director of European Union policy, joined this month from Amazon, and Steen Strand, a director of product design, also joined this month from Icon Aircraft, where he was chief operating officer and president.