The leading newsletter sharing platform Mailchimp decided to end a partnership with Shopify due to Shopify’s new policy of data sharing.
In its statement Mailchimp said, “Yesterday, we asked Shopify to remove the Mailchimp for Shopify integration from their marketplace. We made this decision because Shopify released updated terms that would negatively impact our business and put our users at risk.”
The Atlanta based company said that the data-sharing provisions of the new terms are set to take effect on May 12, when the data sharing provisions of Shopify’s new terms take effect.
According to the media reports, Shopify wants to control which providers their partners work with and how they conduct their business.
The MailChimp integration will no longer available on Shopify app. Mailchimp integrates with more than 150 different apps and platforms
Shopify also release a statement where they mentioned, “Over the past 18 months, Shopify has had growing concerns about Mailchimp’s app because of the poor merchant experience and their refusal to respect our Partner Program Agreement. Our terms require app partners to share all important data back to the merchant using Shopify’s API to help them run their businesses.