India’s largest subsidiary of Mukesh Ambani’s Reliance Industries retail chain, Reliance Retail has make its way to online sales of smartphones and electronic appliances such as refrigerators, air conditioners, and televisions.
Reliance Retail is the online extension platform of Reliance Digital, a consumer durables and information technology concept. Reliance Digital with 305 stores as of June and 4,530 smaller Jio stores will act as fulfilment centres for the online orders
According to reports, Reliance was gearing up for online sales of mobile phones and consumer electronics for its employees for over a year.
The commercial operation has just been launched across India. While this is an omni-channel expansion of Reliance Digital,which will focus on making the online operation successful.
“As Reliance transitions to become a technology platform company, we see our biggest growth opportunity in creating a hybrid, online-to-offline new commerce platform,” Billionaire Mukesh Ambani, the chairman of the Reliance Industries Limited stated his ambition recently at the company’s annual shareholders’ meeting.”
According to the reports, Reliance will run heavy discounts from time to time on particular exclusive models or old models alike other online marketplaces, while other products will be priced at par with the Reliance Digital offline stores.
The company’s e-tail experiments till now were limited to the fashion formats, Ajio.com and Reliance Trends, and Reliance Smart, which are focusing on online grocery, FMCG, fruits and vegetables in Mumbai, Pune and Bengaluru.
As the company is India’s largest, fastest-growing and most profitable retail company, Reliance Retails’s launch, will make it to be a perfect timing in a crucial way as the company intends to differentiate itself from its competitors.