Rediff.com India Ltd. (NASDAQ: REDF) (“Rediff” or “the Company”), an India-based internet company which delivers digital content and commerce services, introduced ‘Conversations’, a real-time messaging platform, making it easy and secure for users to converse on topics of common interest.
Users can create ‘Conversations’ on the fly and invite others to contribute. Participants can also share articles, links, images and documents.
‘Conversations’ thus becomes the knowledge repository for various topics. The service addresses the issue of users having to manage multiple communication threads on related topics. ‘Conversations’ makes it easier for new members to use the platform as multiple discussions are available for their reference in chronological order. The platform also includes a search function to help users refer back to an earlier conversation.
‘Conversations’ is part of our continued efforts towards providing utility features on our internet platform that enable users to interact with each other and exchange ideas around content and products,” said Ajit Balakrishnan, Chairman and CEO, Rediff.com India Ltd.