Luxottica Group, the parent organisation of Ray-Ban has converted Ray-Ban India website into an e-commerce platform, to stop other companies selling fake Ray-Ban products via online. The company has been hit badly because of the fake products selling on online platforms.
Recently Rayban dragged online retailers ShopClues.com, Craftsvilla and Stylemyway for allegedly marketing fake Ray-Ban products, according to the Delhi High Court website.
“Luxottica is fully committed against counterfeiting, and this is demonstrated by the implementation of numerous activities: from the constant monitoring of the main counterfeit product suppliers to the partnership with local law enforcement and custom operations to seize the products, and ultimately the activation of legal actions against perpetrators,” said Akash Goyle, country manager for Luxottica India.
Since November, India allows global single-brand retailers – companies that sell items under one label – to offer their products through company-owned e-commerce portals. Ray-Ban is the latest among a host of global firms including Puma and Adidas that launched their own e-commerce platforms in India, at a time when online retailing is growing at a fast clip in the country.