People can now listen to recorded version of Prime Minister Narendra Modi’s radio programme ‘Mann Ki Baat’ on music application Saavn in 24 languages.PM Modi hosts the programme on All India Radio to address issues and events that affect the general public in India on a daily basis.
“We are honoured to have Prime Minister Narendra Modi’s programme, ‘Mann Ki Baat’ streaming on Saavn.
This is in line with his vision of a ‘Digital India’ wherein technology can effect a qualitative change in peoples’ lives,” Saavn Global Chief Operating Officer Mahesh Narayanan said in a statement.This marks the first presence of ‘Mann Ki Baat’ on an Indian digital streaming platform, the statement said.Saavn claims to have 18 million monthly active users.
Each Mann Ki Baat programme edition will be added on to Saavn’s streaming platform on the same day the programme will be aired on radio.Saavn users can now access ‘Mann Ki Baat’ playlist as a compilation of previous episodes.
“Each episode can be streamed in up to 24 languages,” the statement said.The launch of ‘Mann Ki Baat’ programme is part of company’s intention to expand beyond music content.