Online recharge and e-commerce platform Paytm is investing Rs 350 crore in its payments bank arm, which is looking to start operations by Diwali this year, a company executive said. The capital will be primarily utilised to build the platform’s technology infrastructure and physical branch presence in rural areas, chief executive of Paytm’s payments bank Shinjini Kumar told TOI.
“Our plans show this initial capital is adequate for rolling out a payments bank as we are not looking to open too many branches in one go. We have got separate solutions to address urban and rural consumers as both have different sets of challenges,” Kumar said.
Paytm will be using Infosys’ Finacle platform fpr the payments of the bank. The company is right now working on partnerships with financial products such as insurance and mutual funds.
Earlier, the bank launch has been delayed several times but this time Kumar is sure about the launch during the Diwali season.
Sources in Paytm said that with internet connectivity not being the best in rural areas, the company plans to come up with an instrument similar to debit cards with which an account holder can withdraw cash at ATMs.
A person aware of the plan said, “We can’t expect an overnight change in behavio ur in tier III or IV towns, especially when internet infrastructure still needs a lot of improvement. We are talking to banks and ATM providers to integrate the service for people to withdraw cash.”
“Paytm’s existing O2O (offline-to-online) footprint will be quite important for us as users can pay for their purchases using the payments bank’s money . This is why the company is aggressively adding offline merchants in these areas on our payments platform.” Kumar said.