Paytm Mall, daughter company of Paytm Ecommerce Pvt. Ltd announced the launch of a connected Point of Sale (PoS) solution for retail stores in a bid to empower shopkeepers in managing their offline and online customers. To implement this new initiative, Paytm Mall signed a strategic partnership with Asus India.
Therefore, the PoS solution will be first available at ASUS retail stores and will subsequently expand to other brands and retail stores.
Paytm Mall also unveiled the exclusive online launch of VivoBook X507 on its platform which will be available at Asus offline retail stores.
Moreover, Asus is looking forward to install its innovative “Digital Experience Zone” as well as Paytm Mall QR in a bid to encourage customers to order ASUS products while in the store.
“We are excited to partner with Asus for the exclusive launch of Asus VivoBook X507 range on Paytm Mall and through Asus partnered offline stores. In our country, up to 80 percent of offline retail stores do not have the necessary technology to manage their inventory and are not equipped to join the online commerce revolution. Our Offline-to-Online (O2O) model is deeply in sync with what the offline shopkeepers need and hence we are offering a unified solution, Paytm Mall PoS. They can now cater to walk-in customers conveniently and can also fulfill online orders locally through this connected PoS system. In the first phase, we are enabling Asus branded offline stores and will soon be expanding further,” said Amit Sinha, COO, Paytm Mall.
“We are thrilled to partner with Paytm Mall and launch the VivoBook X507 which we are confident with its incredible aesthetics and specs will perform well among the affordable range of laptops in the market. In addition, we are really looking forward to the implementation of innovative customer centric steps to enhance customer buying experience and significantly improve operating efficiency in collaboration with Paytm Mall. This partnership enables us to empower our partners and provide them with a wide range of digital network leading to a more superior quality shopping experience for our customers,” said Leon Yu, Regional Head South Asia and India, Asus India.
Asus is the first brand to launch a laptop both online and offline at the same price.
The VivoBook X507 is a cheap, solid but lightweight laptop with key features such as NanoEdge display with a 8.1mm slim bezel that provides an immersive viewing and a fingerprint sensor for rapid and easy logins.
The X507 is very convenient for mobility, weighing merely 1.68 kg, while supported by ASUS SuperBattery that allows fast charging which requires barely 49 minutes to charge from 0 to 60% and has a 3X-longer battery lifespan than traditional laptop batteries.
The ASUS X507 series will be sold at a starting price of Rs 21,990 which will include a Rs 2,000 Paytm Mall cashback.