The ride-hailing service provider Ola has appointed Ben Legg as managing director of its lately launched UK operations. It has been reported that Legg will lead and build the senior leadership team, drive strategy and operations and build up a UK nationwide presence by the end of the year 2018.
The company based in Bengaluru had recently announced its intent to enter into the UK which accounts for its second overseas expansion after Australia.
Prior to Ola, Legg was associated with the New York-based global marketing technology company AdParlor, where he was CEO for two years. Before that, he was group CEO of Adknowledge, a digital advertising technology firm. He has also worked for Google Europe as the COO.
Ben Legg, managing director of Ola UK said, “I’m excited to be joining Ola as it launches in the UK. I, for one, don’t own a car and strongly believe that through innovative services like Ola working in conjunction with local authorities we can help to reduce traffic congestion and pollution, and improve mobility.”
— Ola UK (@OlaInUK) August 13, 2018
Ola has obtained licenses to operate in Greater Manchester and South Wales, with the launch of operations in South Wales in the coming weeks.
“Ben has a diverse set of experiences that span strategy and operations and is best placed to drive the development of the business in one of the world’s most evolved transportation markets,” said Bhavish Aggarwal, CEO of Ola.
Ola claims to operate 1 billion rides each year internationally and claims to have more than a million drivers and 125 million customers in over 110 cities.