Popular Image sharing platform, Instagram has rolled out “call to action business” buttons that will now make ticket booking, food ordering and reservation possible as declared by the company on Wednesday.
With “Instagram Direct“ on board, users will be able to add these buttons to their profile that would help businesses and customers connect with the third-party partners from the platform itself.
The company in its blog said,
Starting today, businesses will have a better way to manage their messages. Users will be able to see important new customer messages in the main ‘Direct’ inbox, instead of in the pending folder.
After the new rollout, users will also be able to star and filter conversations to come back to messages that they would want to follow up. Moreover, in the coming weeks, the company will begin testing quick replies that would facilitate easy responses to common questions.
The Facebook-owned application currently has 200 million active user base while over 150 million people have conversations with businesses through Instagram’s “Direct” every month. In addition to the move, Instagram is also planning to expand this list to cover partners across all countries aiming to help businesses have more opportunities to connect and communicate with their customers.