According to the report, LinkedIn is in the process of discussing a similar product with publishers that will enable the latter to publish their stories on LinkedIn. Facebook’s Instant Articles, where publishers post content directly on to Facebook instead of putting links that direct users to their websites, has been a success with both publishers and users. You can then begin publishing them.
Currently Facebook and Google has the feature of instant articles that allows users to publish instant articles which means users can publish articles directly on their platform.
Google also has the Accelerated Mobile Pages (AMP) Project, an open source initiative that is created to load content instantaneously for publishers, consumer platforms, creators and users. For Facebook, it’s all part of its grand plan to effectively become the web for its users, and it certainly won’t hurt LinkedIn’s engagement figures, and will help establish the network as a more solid source of business news.
Embracing the Instant Articles trend makes sense for LinkedIn because of the kind of content that is shared on the social network by professionals who crave knowledge but also want to appear knowledgeable before their peers and potential future employers. “Our goal is to ensure we get the right content in front of the right member at the right time to deliver the best member experience possible”.
In 2013, LinkedIn acquired Pulse, a news reader that is now embedded into its main platform. According to the sources, more than one lakh unique articles are published every week on LinkedIn Pulse.
Eliminating this wait time was a key motivation behind Facebook’s push to introduce Instant Articles, which load fast. Both entities compete for the same ad dollars, and the social platforms’ wide reach and precise data – if you want to reach marketing managers in NY, you go to LinkedIn – gives them an advantage over publishers.