Friday, December 1

Lenskart Setup 100 more Retail Store, Will Spend 10 Crore on Ads

To strengthen its offline presence, online retailer Lenskart will set up 100 retail stores across the country over the next two years.  Lenskart currently has 250 outlets across the country. Lenskart, which offers prescription-based and fashion eyewear, currently has seven stores in places like Chandigarh, Pune, Agartala and Goa under the franchise model.

With a budget of Rs 10 crore, the eyewear retailer has also lined up a fresh advertising campaign.

Peyush Bansal , CEO, says: “These stores display a large range of eyewear. Customers can choose from them or those available on the website and place orders online from the store, helping us expand our brand not just online but offline as well.”

He further said the move will help tap the Indian eyewear market, which gets about 80 per cent of revenues from prescription-based glasses. Fashion eyewear is still a small category. About 80 per cent of the sales are still for vision correction and many people are still not comfortable placing orders online for their spectacles because either they don’t know their power or have doubts about how the pair of eyeglasses would look on their face. Like any other store, customers can walk in with their prescription, choose frames and the order is placed online by the store attendant.

Lenskart has also started a home eye check-up programme, under which the company sends a check-up van to the customer’s premises. Equipped with relevant equipment, the van also has certified optometrists for eye examination. At present, the service is operational in Delhi NCR, Bangalore, Chennai, Mumbai, Pune, Hyderabad and Kolkata. Over the next six months, 20 more cities will be covered.