We have been seeing a lot of on-demand digital platforms emerging since a long time, and after waiting in the shadows to see how the digital platforms are performing, the popular and known face of Bollywood, Karan Johar is geared up to take the digital plunge.
Karan owns a production house called Dharma Productions, which in the past two years has produced blockbuster films. Also, he has already shot one of the segments in Lust Stories, on Netflix.
After its success on Netflix, Johar took a serious look at the digital medium. With this, he is reportedly launching a new platform which will be called Dharmatic. “I waited for two years before taking this leap,” said Karan Johar.
“I strongly believe that there are many stories which cannot be told in a 2.5-3 hours feature film and need a longer duration. Digital, on the other hand, allows you to build the characters beautifully. And with so many Indian and international OTT platforms, I believe it’s the best time for us to be the content providers for this medium too,” Johar added.
Dharmatic will together be headed by Johar and Dharma Productions CEO Apoorva Mehta. They will create fiction, non-fiction and feature films for digital platforms. The company has also roped in Somen Mishra and former journalist Aneesha Baig as heads of fiction and non-fiction.
Our new journey begins!!! DHARMATIC !! The DIGITAL content company! This is our new baby @apoorvamehta18 !! Fiction head @NotSoSnob Non fiction head @aneeshabaig pic.twitter.com/NpxjPWiygI
— Karan Johar (@karanjohar) November 28, 2018
Johar mentioned that he will overlook the creative end while Mehta will be driving the business side of Dharmatic. When asked if Dharma would like to launch its own platform, Johar said, “No, I don’t want to have any platform and I want to provide content to multiple platforms. We will not have a platform of our own,” Johar said.
The basic focus will be on creating differentiated and innovative content with the quintessential Dharma stamp for the digitalfirst audience.