Reliance Jio, the telecom company of Mukesh Ambani announced today that its existing Jio Prime members who subscribed by March 31, 2018 will receive complimentary prime benefits for the next 12 months for free.
As for new Jio users, they can still join the prime membership at an annual fee of Rs 99, the company announced in a statement.
“All Jio Prime members who have subscribed to the exclusive membership benefits till March 31, 2018 will get another year of complimentary prime benefits at no additional fee,” it said.
The prime membership offer of Jio provide its customers with complimentary access to content bouquet such as Live TV channels, movies, videos and songs, as well as added value on general tariffs.
The existing Jio prime members, those who subscribed before 31 March 2018 will have to download MyJio app and list their content preferences to obtain the complimentary membership for the coming 12 months and enjoy the continued benefits of the service.
“The continued availability of the Jio Prime membership to new subscribers reiterates Jio’s commitment to deliver a differentiated digital life experience to Indians…,” the statement included.
Reliance Jio entered the Indian telecom market in 2016 with unrestrained tariffs policy that has subsequently disturbed the whole industry. The hyper-competition that resulted, while profitable to customers deeply washed away revenues and profits of every operators while taking their debts to near bankruptcy.