Facebook Owned Photo Sharing Platform, Instagram has been estimated to be worth more than $100 billion, if it were a stand-alone company, making a 100 fold return for the app, as per the report published by Bloomberg Intelligence.
Instagram is garnering new customers faster than Facebook‘s main site each day and going by the pace it is expected to exceed 2 billion users within the next five years said, Bloomberg Intelligence analyst Jitendra Waral wrote in a report Monday.
While Facebook has already crossed this milestone, Instagram audience base is younger than its parent making it the most popular social media platform for advertisers. Interestingly, Instagram is also growing in the US, unlike Facebook.
Moreover, according to eMarketer data cited by Bloomberg Intelligence, Instagram could account for about 16 percent of Facebook’s revenue over the next year, up from 10.6 percent last year.
Instagram’s growing popularity has come forward at the time when the Facebook-owned multimedia social platform just announced the launch of its new mobile application called IGTV on Wednesday last week, which will allow the users to upload up to an hour long videos, generating a battle with YouTube.
The photo and video sharing app has exceeded one billion users and with the step, it is sure to increase even more. This feature will be greatly helpful to the influencers and creators that earn and carry on their business through Instagram