Indian skipper Virat Kohli became Uber India’s first brand ambassador. This is the first time that a popular ride-sharing app launches someone as a brand ambassador in the Asia Pacific (APAC) region.
India is the market where person image & face works, so the partnership b/w Uber and Virat Kholi sharing a common vision to help the company’s commitment to serving the billions of Indians.
Looking forward to a successful innings with @Uber_India. Stoked to #TakeABackseat and here’s why! #UberIndia pic.twitter.com/fLwCz5eJ25
— Virat Kohli (@imVkohli) March 9, 2018
Virat kohli as a brand ambassador will now involve in a series of marketing and customer experience initiatives to be rolled out by Uber India.
As India is a key market for Uber, the company aims to continue investing in its product, people and processes. In 2018, Uber will continue to focus on technology innovations that will make hailing a ride a seamless experience.
Amit Jain, Uber India & SA President said, “We are delighted to have Indian skipper Virat Kohli as a brand ambassador for Uber India. In Virat, we’ve found a partner who reflects the drive we share with everyday India while embodying our commitment to serving the country. We will continue to invest and innovate in ways that will benefit our driver partners and riders,”.
Stepping up to bat for Uber, he’s here to #TakeABackseat only to drive billions forward! Say hello to our newest partner @ImVkohli pic.twitter.com/8uxgk1MnU6
— Uber India (@Uber_India) March 9, 2018
On the other side, Skipper Virat Kohli said, “As a cricketer, I travel a lot and I have personally enjoyed the seamless experience of booking an Uber. It’s great to see how the company is using technology to revolutionize the way people move around cities and is empowering millions by creating economic opportunities. I am very excited to join hands with a company that is so committed to people and cities they operate in,”.