To strengthen his reach and as part of the government’s Digital India campaign Indian Prime minister launched a new service called “Twitter Samvad”. Where Mobile users can receive tweets via SMS. Including Prime Minister Narendra Modi, seven other state chief ministers and some government departments, can now reach mobile users free of cost through SMSes following the launch of a new ‘Twitter Samvad’ service on Tuesday.
— Narendra Modi (@narendramodi) March 24, 2015
Lets deepen our connect! Give a missed call on 011 3006 3006 & get my Tweets on your mobile as SMS. — Narendra Modi (@narendramodi) March 24, 2015
The micro-blogging network said that the new service has already been joined by 16 Twitter handles, including that of Modi, the External Affairs Ministry, Bangalore City Police and Chief Ministers of Gujarat, Karnataka, Telangana, West Bengal, Uttar Pradesh, Andhra Pradesh and Bihar.
The service is powered by ZipDial, which was recently acquired by Twitter.
“Based on Indian technological innovation, Twitter Samvad is dedicated and specially built for the largest democracy of the world,” Costolo, CEO of twitter said on his maiden trip to India.
Through Twitter Samvad, everyday a set of curated tweets will be delivered from the government and leaders’ accounts to mobile users across the country as SMS.
Any one with a mobile phone, with our without a data plan, can register for the service by giving a missed call to a unique number for each of the partners.
“Twitter Samvad can also be used during the time of emergency with the ability to deliver live updates by government bodies, including time-sensitive information like law and order situations as well as details about any rescue efforts,” he said.