Chinese smartphone player Huawei is looking forward to selling 1 million Honor smartphones on e-commerce platform Flipkart during the upcoming festive season in India.
Along with this, the online retailer is expecting to increase its overall market share in the smartphone category to over 30 percent post the festive season.
“In first half of 2018 alone we sold 2 million Honor smartphones on Flipkart. We have entered into strategic partnership with Flipkart to sell 1 million Honor smartphones in upcoming festive season starting with Big Billion sales from October 11” P Sanjeev, vice president, Huawei India Consumer Business Group stated.
Honor is among top 2 brands in the online segment in the second quarter, 2018. Now Honor is the fastest growing brand in India. Sanjeev said five Honor smartphones on Flipkart across price segments Rs 7,000 to Rs 33,000 will be sold under no-cost monthly installment and exchange offer.
“Also, we have created a community of 2.5 lakhs fans which give us feedback. The second part of success is partnership with Flipkart, one-third of the phone is sold because of the affordability factors like easy monthly installments and exchange offers that Flipkart provides,” Sanjeev said.