With the sky rising craze and easiness of Online shopping the Indian e-commerce industry is booming at a never expected pace. Whenever there is a sale or a shopping festival, we feel a bit excited, don’t we? It’s human nature to grasp each and every opportunity to save an extra penny while enjoying shopping to the fullest. Talking about the sales and discounts, how can we forget GOSF- a Google’s initiative.
Why and when it all started:
Google India created this main idea was to woo the first time e-shoppers who has not yet tried online shopping. Google assembled some tips on making online shopping experience fun-filled, exciting and secure . Also on analyzing the brighter future prospects of Indian Online shopping market ( Slide report from Accel partners ) Google got a push to create a GOSF kind of idea. Let’s discuss about the three-year GOSF journey and its stats.
It all started in 2012, when Google brought the concept of “Black Friday” and “Cyber Monday” from the western world with an aim of bringing the magic of holiday deals to the Indian market. The first version of GOSF was organized on 12-12-12 and consisted of almost 90 Indian online giants including Flipkart, HomeShop18, Snapdeal, Indiatimes shopping, Infibeam and Makemytrip.
Highlights of this year’s GOSF
The 299 world:
Keeping in mind the first time shoppers, There are deals having a price tag of INR 299 with free delivery and COD facility. In” 299 world” category, products ranging from Rs 600 to Rs 1500 will be sold at Rs 299.
Shop The Deals:
Shop through the detailed category list, across the 450 brands.
Shop The Exclusive Launch:
In this section new products will be launched throughout the three day festival, likes of Nexus6 and Chromecast and much more.
14 mins Free shopping:
Here are some exciting features like contests and 14 minute of free shopping. Where you can shop worth up to Rs 2.5 lakhs. But all the registration dates were from 25th of November to 8th of December, where 14 brands will choose 14 winners in 14 days and give them free access card to shop worth 2.5 lakhs in 14 minutes. The participating brands are Asian Paints (25 Nov), Jet Airways (26 Nov), All New Kindle (27 Nov), Micromax (28 Nov), HP (29 Nov), Askme.com (30 Nov), Craftsvilla.com (1 Dec), Cox & Kings and ezeego.com (2 Dec), Goibibo.com (3 Dec), Big Bazaar (4 Dec), Koovs.com (5 Dec), TrendIN.com (6 Dec), Lakme (7 Dec) and Lenovo (8 Dec) and will choose winners on respective dates.
Statistics says it all:
Here are some visuals which clearly shows the evolving market under GOSF effects.
Increase in registered brands:
Increase in website traffic:
Twitter Trend on the first day of GOSF 2014: #72HoursOfCrazy
- For Customers: An excited environment for shopping full of deals and discounts.
- For retailers: An excellent opportunity to showcase themselves in the market without spending a lot on both part money and efforts.
- For Google: In 2012, it was all about laying the foundation of a firm platform through which mutual benefits between the retailer and customers can be exchanged in an enhanced manner, but with the evolution of continuously rising Indian e-commerce industry, GOSF has emerged as a true winner when it comes to branding and marketing. As online world is exploring more and more opportunities, the need to market your product/site becomes essential which brings Google in the main spot for advertisements and that everybody knows generates a hell lot of money.
Why Flipkart gave it a miss?
The Bengaluru based e-tailer has been one of the most active participants in last two Google’s events, but this year Flipkart’s Big App Sale, got clashed with the GOSF dates. The company is offering discounts to buyers shopping through mobile app. According to the industry experts, the possible reason for this could be the fact that Flipkart has been quite successful in creating a strong branding platform for itself and may not feel any need for such events.