Search Engine giants Google’s spends $3.2 Million in television ads in two days since it announced the upcoming launch of “Pixel” smartphone. The strategy of Google is to put Pixel in direct competition with the two dominant smartphone makers Apple & Samsung.
One of Google ad executives expect Google will spend hundreds of millions more to keep up with rivals.
While Google’s brand is known around the world, and its Android operating system powers most of the world’s smartphones, including Samsung’s, it is not known as a consumer goods maker. It has made forays, such as the Chromecast streaming player, but not of this size.
Many experts are saying that “This is the first time they are in the position of selling themselves to people, as opposed to selling themselves to brands”.
He said the tech giant may buy ads during Thanksgiving football games. Such ads can cost around a million dollars, according to a media buyer, who wished to remain anonymous.
Over the two days of the Google launch, when the company could be expected to spend heavily, Apple spent $2.45 million and Samsung spent $1.4 million, according to iSpot.tv, showing a competitive start for the Pixel.