Search engine giant Google took another leap by entering the travel industry today in India. Users can search for their travel booking directly on Google or by visiting google.co.in/flights. As of now Google is not providing direct booking feature, but who know, what’s in the future!
The Google’s ‘A’ game:
What makes Google one step ahead in the game is its power packed searching and planning via full-screen map visualization. You will get every single detail of the flights covering the destinations you intend to reach.
Google first entered the Travel market by acquiring flight information firm ITA Software in 2010 at a whooping $700 Million.
Experts believe that this may hurt domestic OTAs such as Makemytrip.com, Cleartrip.com, Yatra.com and ezeego1.co.in, because of the various factors such as of reputation of Google services via its widely spread access and most importantly the cut in commission that a user pays to travel agents while booking a flight as Google redirects booking requests to the concerned airline’s booking page directly.
Whereas Subramanya Sharma, chief marketing officer at Cleartrip.com says, “We think this will have limited success in the Indian market, as the consumer pricing on the air market is fairly homogeneous across airlines and online travel agents (OTAs)”
On the other side Goibibo.com, one of the renowned local OTAs, said it has become the first Indian website to partner with Google for its flight search feature.
Looks like Google has made its habit of taking complete ownership whenever it comes to “search”!!