Gurgaon based Goibibo, an Online travel platform has signed an agreement with the winner of last season of IPL Mumbai Indians team as a principal sponsor of the for one year. The details of the deal have not been disclosed.
Goibibo is acquired by MakeMyTrip offering online services like travel, ticket booking etc. The 11th edition of the Indian Premier League (IPL) is scheduled to begin on April 7 and continue till May 27, 2018.The matches will be played at nine venues, across 51 days.
MakeMyTrip Group CMO Saujanya Shrivastava said, “The association with Mumbai Indians presents a consumer-focused brand like ours a unique opportunity to deepen our engagement with customers in a truly innovative manner”.
ibibo Group is an online travel organization founded in January 2007 by Ashish Kashyap. MakeMyTrip and ibibo group merged through a stock transaction, representing the coming together of India’s largest travel booking portals.
Through this transaction, MakeMyTrip acquired rival ibibo in what has been pegged as the biggest acquisition in India’s online travel space. At the closing, MMYT shareholders own 60 % whereas ibibo Shareholders get a 40 % stake, making Naspers and Tencent the single largest shareholder in MakeMyTrip.