Friday, March 29

Facebook introduces “One strike” policy to stop misuse of Facebook live

The social media giant Facebook introduces a new “One strike policy” for its users to tackle misuse of Live streaming services.

An incident like terrorist attacks in New Zealand, which goes live on Facebook raises certain alarms about the misuse of Facebook Live.  

Considering that, Facebook will block those users who have broken certain rules of Facebook Dangerous Organizations and Individuals policy.

In its press release the social media company said,

Today we are tightening the rules that apply specifically to Live. We will now apply a ‘one strike’ policy to Live in connection with a broader range of offenses. From now on, anyone who violates our most serious policies will be restricted from using Live for set periods of time – for example 30 days – starting on their first offense. For instance, someone who shares a link to a statement from a terrorist group with no context will now be immediately blocked from using Live for a set period of time.

One of the challenges Facebook faced after the Christchurch attack was a proliferation of many different variants of the video of the attack. People not always intentionally shared edited versions of the video, which made it hard for our systems to detect.

Although the company deployed a number of techniques to eventually find these variants, including video and audio matching technology, soon they realized that this is an area where we need to invest more in research.

As per our analysis, the introduction of “One strike” policy can deal with the rise of manipulated media at a certain level but it will require more deep research and collaboration between industry and academia to tackle this issue differently.

These are the complex issues and adversaries will keep changing their tactics.