SAN FRANCISCO: Online retail giant eBay plans its own managed delivery for sellers through its platform to compete with Amazon prime service and boost its brand recognition.
The new service will result in “hundreds of millions of eBay-branded boxes and packages being placed on front porches across the United States within the next few years,” the company statement said.
The move by eBay comes with Amazon growing its base of third-party sellers for its Prime subscription service that offers same day delivery.
“These branded packages will not only deliver a better shopping experience for customers, but materially enhance eBay’s brand identity as a popular consumer shopping destination.”
The new service will allow sellers to store inventory closer to buyers in warehouses across the US, resulting in faster delivery time and lower shipping costs.
The new service will aim to compete with Amazon on “fulfillment,” or the process of warehousing, packaging, and delivery of products from third-party sellers.
“A common request we hear from our high-velocity sellers is to help make delivery of high-volume items easy and fast,” said Devin Wenig, eBay’s president and chief executive.
“Managed Delivery will be a competitively-priced logistics solution for businesses selling high-volume goods in popular categories like electronics, home and garden, and fashion. The implementation of this service will dramatically lessen the shipping burden on sellers while improving the shopping experience and making unboxing fun for buyers.”
The company will manage the delivery service of eBay sellers which manage their own inventory.