Health and fitness startup Cure.fit is on the advanced stages to launch two quick service restaurants (QSR) in Bengaluru. The restaurants are expected to be launched in the next 4-6 weeks and will offer healthy food to people who are on-the-go in the city.
This move will make the company one of the early firms in the food tech sector to foray into the offline space. For the purpose of setting up each of the food outlets, Cure.fit is investing approximately Rs 40-45 lakh.
“Our proposition is that people should find healthier ways to eat wherever they are. This is why having an outdoor presence is important. We are piloting with a couple of outlets and will see how it goes,” said Ankit Nagori, Co-founder of Cure.fit.
The company offers four fitness and health products, which include gyms under Cult.fit, health food under Eat.fit, yoga and meditation centres under Mind.fit and the latest offering is a primary care with Care.fit.
Nagori added, “Food currently forms around one-fourth of the company’s overall revenues and expects it to become its largest category in the next three years with over 50% revenue coming from Eat.fit.”