Food delivery major Uber Eats has entered into an association with cafe chain Café Coffee Day (CCD) to launch a network of virtual restaurants across multiple brands. These will be available for delivery exclusively on Uber Eats.
In this partnership, Uber Eats will share data, analytics and insights with CCD to help the latter identify food that is most desired and thus design cuisine-specific menus under various brands that will be separate from its existing menu and available for delivery only. This partnership will allow Café Coffee Day and Uber Eats to launch menu offerings as per evolving consumer trends, for multiple ‘delivery-only’ virtual restaurants.
Bhavik Rathod, Head of UberEats in India and South Asia on the partnership said, “The virtual restaurant model will use the existing infrastructure and hence allows the restaurant, in this case, CCD to experiment enough to find the right product marketing fit and can boost same store sales significantly.”
Under this model, the first brand will be launched in November in 10 CCD cafes in Bangalore from over 1700 outlets available nationally. While UberEats started the virtual restaurant model across other countries about 8 months ago, this is the first initiative by the firm across a restaurant chain anywhere globally.
Currently, Uber Eats has its existence in 37 cities in India with a strong presence in tier 2 cities. The firm clocks about 4 million orders per month in India alone, which is one of its key markets globally.