Friday, March 29

Paytm gets title sponsorship rights for Indian c0ricket home series at a price of INR 203.28 Cr

Indian e-commerce shopping giant Paytm has bagged title sponsorship rights of Indian cricket team for all series played at home till 2019, tweets BCCI. Paytm will pay Rs 2.42 crore for every international match hosted by BCCI. Approximately eighty-four matches are scheduled in the calendar so far. The first home series will be against South Africa starting September.

 

According to sources, Micromax’s bid was not opened because their papers were incomplete. There were two bidders for the title sponsorship.

In a press statement,  BCCI secretary Anurag Thakur said: “With nearly 84 matches scheduled over the next four years with all major countries playing in India, we are hopeful that Paytm will be able to build a strong and strategic association with cricket.

“We are also happy that the realisation has increased by 20%. It augurs well for Indian cricket. I am thankful to Paytm for their interest and faith in Indian Cricket and welcome them on board.”

Vijay Shekhar Sharma, Founder & CEO of Paytm, said, “Cricket is the dream sport for us in India. Over the next four years, we will continue to invest strongly in cricket and other sports. As a growing brand which has big plans for a billion strong Indians, there is no better platform than cricket in India.”