Sunday, December 22

BlaBlaCar: India Could Soon Be Our Biggest Market!

Paris-based BlaBlaCar expects an approximate 10-fold growth on its platform in India, as more people turn to ride-sharing for long distance travel.

The company, which launched its services in India in January last year, has already seen one million seats being offered through its platform in the country.

“Ride-sharing is definitely gaining traction world over including India. However, for longer distance travel that somehow was not the case. But it is changing and we have already seen a million seats being booked on our platform,” said BlaBlaCar co-founder and COO Nicolas Brusson

The company expects to see this manifold growth in the coming few years.

BlaBlaCar connects people looking to travel between cities with car owners going the same way, so both can share the cost of the travel (fuel and toll charges).

“It is important that people are educated about the benefits of ride-sharing for long distance travel. There is optimal seat utilisation and the cost of the trip for the car owner also goes down,” he said.

The Paris-headquartered firm had raised USD 200 million (about Rs 1,324 crore) in September last year and said the funds will be used to expand operations across emerging markets, including India and Brazil.

BlaBlaCar earlier raised 125,000 euros in Series A led by ISAI (2011), USD 10 million (led by Accel Partners in 2012) and USD 100 million (led by Index Ventures in 2014).

Set up in 2006, BlaBlaCar has over 25 million members in 22 countries.

The company charges a fee from co-travellers in few countries like France, the UK, Spain, Italy and Benelux. In India, however, it has not started monetising its model yet.

“India is a huge opportunity. Ride-sharing is steadily growing and the country could soon be our largest market going ahead,” Brusson said.

Taxi aggregators like Ola and Uber also allow users to share rides with others to help bring down the cost of travel for vehicle users and make the trip more eco-friendly. PTI SR ANU ABM