Technology major Apple has entered into a partnership with A24 in a multi-year deal. A24 is the studio behind Oscar-winning projects “Moonlight” and “Amy” which is based in New York. This move is being taken as the iPhone maker pushes deeper into original content and movies.
Apple had allocated an initial $1 billion for programming earlier and has inked deals with Hollywood celebrities including Oprah Winfrey and ordered two seasons of a series starring Reese Witherspoon and Jennifer Aniston to bring in more content for its users.
Apart from this, other projects Apple had announced include a remake of Steven Spielberg’s 1980s science fiction anthology series “Amazing Stories,” based on Isaac Asimov’s influential “Foundation” science fiction novels, and a drama from “La La Land” movie director Damian Chazelle.
New York-based A24’s Academy Award nominations include “Lady Bird” and “Room”.
The deal comes at a time when top online streaming service providers including Netflix, Amazon’s Prime Video and Time Warner’s HBO are spending billions to create original content.