CUPERTINO, Calif., 18th Aug 2020– Apple launched two new live global radio offerings on Apple Music. The flagship global radio station renamed Apple Music 1, and two additional radio stations will launch known as Apple Music Hits (songs from the ’80s, ’90s, and 2000s), and Apple Music Country, spotlighting country music.
Since Apple Music’s launch in 2015, Beats 1 has grown into one of the most-listened-to radio stations in the world, consistently delivering the best in-depth artist interviews, more global exclusives and premieres than anywhere else, and unique programming that produces culture-moving, news-making moments year after year.
Throughout its evolution, Beats 1 has established an inherent camaraderie with the artist community and championed human curation and discovery an approach that will continue across the three stations.
“For the past five years, if ever there was a meaningful moment in music culture, Beats 1 was there bringing human curation to the forefront and drawing in listeners with exclusive shows from some of the most innovative, respected, and beloved people in music,” said Oliver Schusser, vice president of Apple Music, Beats, and International Content. “Now, Apple Music radio provides an unparalleled global platform for artists across all genres to talk about, create, and share music with their fans, and this is just the beginning. We will continue to invest in live radio and create opportunities for listeners around the world to connect with the music they love.”
Apple Music Hits offers a full catalog of the biggest songs fans know and love from the ’80s, ’90s, and 2000s. The station features remarkable new shows from notable artists and hosts, connecting listeners with the stories behind the most popular songs in the world.
Apple Music Country amplifies that Radio experience for the modern fan. As country music evolves and expands around the world, Apple Music Country aims to be the definitive place for every lane of an increasingly diverse genre. The station offers a mix of the best music of today while introducing fans to the stars of tomorrow and reminding them of the legendary artists and tracks that have shaped and defined country music along the way.