Amazon India is ready to launch its beauty and personal care products, thus giving a cut-throat competition to other major Online beauty stores such as Nykaa, Purplle, Slassy, Jabong, Myntra etc. Previously Flipkart-owned Myntra has also announced to launch its own brand of Beauty and cosmetics products. Leaving no stones unturned, the top two businesses have acquired a much larger share of clients in the market.
A person close to the development said “Amazon India is talking to contract manufacturers and will be launching private labels (in-house brands) in a few categories within skin care and makeup”.
Amazon India and Flipkart have been interested in the women oriented market as the cosmetics and beauty care line has taken a plunge of growth in the last few years. With other online cosmetic stores turning up with its services on attractive rates, the top retailers are going ahead of its game to surpass the former.
Apart from Amazon that currently holds 19,000 brands, Nykaa sells products across 850+ brands along with 15+ offline stores, whereas Myntra has 100 brands in its kit. However, Myntra wants to expand its business by producing its own personal care products that they have in the past announced to launch.
“The beauty and personal care segment will be one of the key areas of focus this year and we are looking at strengthening our portfolio by adding more international brands. We are looking at a contribution of about 8% (from the beauty segment) to our overall revenue by 2020, from the current 1%.” said Ananth Narayanan, chief executive of Myntra and Jabong, also owned by Flipkart.
Other Stores namely Nykaa have emerged as a brand in the last few years with selling cosmetics of others brands as well as products of their private labels both offline and online. “We are a multi-brand retailer first, like a Sephora. But we are also selling our private labels through online and offline channels because we want to be a full-fledged brand like a Lakme or Maybelline,” Falguni Nayar, the chief executive of Nykaa said. For a five-year old nykaa, its been a progressive years with almost Rs 1000 crore sales ending in the year of 2017.
With so many online retailers, it will be a look-out for people to choose from hundreds of brands after amazon launches its private personal care products.