Saturday, March 2

Amazon Rebrands Offline Initiative in India

The popular e-commerce player Amazon India has announced that it will be promoting all its 14,000 assisted online shopping points in 21 States across the country. And, this will be done under Amazon Easy brand, starting with 200 such facilities in Andhra Pradesh and Telangana.

All the points will be branded Amazon Easy by mid 2019 as stated by Kishore Thota, director-customer experience and marketing, Amazon India. This will be done majorly for stores dealing in a host of items from groceries, medicines and mobiles besides some exclusive outlets.

With Amazon Easy, the staff of offline stores in tier II and tier III markets are instructed to assit customers shop on and this in turn also helps them to earn commission.

Thota stated that in the two States, where there are 1,200 such stores, the development would be launched in 200 stores across six districts and expected to be completed by Diwali. These stores also serve as the first point of customer service.

An India-specific initiative to help customers in smaller markets, Project Uddan will break transaction barriers for first time online shoppers such as trust, Internet access, language and digital payments. The project is expected to help Amazon to improve its presence and trust in people. Also with this, the company expects to bring onboard millions of customers.

This comes right after a news portal expressed its negative views against the e-commerce company and also after being stated that Amazon is paying bribe to its employees for posting good content about the platform. Let us see what this development brings in for the company and how the company gets through it.