Bengaluru-based EatFresh, a food-tech startup operated by Chennai-based Ubiquitous Foods Pvt Ltd that also runs the bakery chain Ovenfresh, has shut down its retail food delivery services. The company had altogether raised Rs 25 crore from kalaari capital.
The online food venture was launched in August 2015 by Rajiv Subramanian, an IIM-Ahmedabad alumnus and former investment banker with Lehman Brothers, operated a full-stack model and offered Indian and international cuisine in a daily rotating menu at nearly 20 locations in Bengaluru. It used to prepare food at a commissary kitchen and then send the products to 10 distribution hubs.
Ovenfresh, a retail bakery chain founded eight years ago caters to 10,000 customers a day across 50 locations in Chennai and Bangalore, according to Subramanian.
On the website, startup posted that “we no longer operate our on-demand meal delivery service, and will only cater to party or bulk orders in the future. We strived to create a differentiated offering, and hope that we leave you with some happy memories…”.
Parent company Ubiquitous Foods Pvt Ltd had raised an undisclosed amount from existing investor Kalaari Capital for Eatfresh in December 2015. Following the fundraise, the company had plans to ramp up operations in Bengaluru and enter Chennai, Hyderabad and Pune markets. It has raised Rs 25 crore in total so far.