Careem, the leading ride-hailing company in the Middle East has announced that it has started a service in Sudan, one of few international companies to enter the country since US economic sanctions were lifted last year.
Following this move, Careem has hired 10 Sudanese employees and signed up hundreds of drivers to its app to launch operations in Khartoum, which is the capital of Sudan.
The company is planning to have 30 employees in Sudan and have its existence in at least one other city in the northeast African country by the end of the year.
“My goal and aim is to cover as many (cities) as possible in the next one or two years,” Careem’s Managing Director for Emerging Markets Ibrahim Manna stated.
It has been stated that Sudan has the potential to be one of biggest markets of Careem on the basis of number of trips taken due to the population size and demand for transportation services. Careem will compete against several local ride-hailing apps, such as Tirhal.