SHENZHEN, China, Sept. 25, 2020– China’s largest pet-focused platform Boqii (BQ.US) launched an initial public offering (IPO) of $77 million in the US. With the IPO, Boqii plans to offer 7 million shares for USD $10-$12 each.
Boqii will become the first US-listed company in the Chinese pet industry. According to data from US-based business consulting firm Frost & Sullivan, Boqii is the largest pet-focused platform in China in terms of revenue and number of customers, the largest pet-focused online community in the country in terms of registered users, and the largest pet-focused online retailer in the country in terms of gross merchandise value (GMV).
Boqii was established in Shanghai in 2008 as a community designed to provide a vertically integrated social platform for pet owners and lovers where they could share their experiences with their pets and learn how to better raise and care for them.
In 2014, Boqii launched its mobile app, Boqii Pet, the largest pet-focused online community in China in terms of registered users in 2019 and average MAUs according to Frost & Sullivan, which covers all major aspects of pets’ life and offers pet products, services and content.
Currently, Boqii has 23 million registered users, including 3.5 million monthly active users. Boqii community has partnered with more than 860 key opinion leaders (KOLs) and boasted 334 million user interactions per month on average for the three months from April to June 2020.
Boqii has been favored by a number of renowned investors worldwide thanks to its deep penetration in the pet industry.
In particular, Goldman Sachs and CMB International have invested in Boqii prior to its public listing in the domestic market. Notably, Goldman Sachs participated in Boqii’s A, B, and C rounds of financing. These investments demonstrate the investors’ strong confidence in the long-term growth of the pet-focused platform.
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